Running Room Canada
The Running Room is an Alberta company, which originated in 1984 out of founder John Stanton’s wish to purchase quality running shoes from someone knowledgeable about the sport. John, who began running in 1981, found the quality of service in large sporting goods stores was very poor and the staff - usually on a commission basis - were anxious to sell the most expensive rather than the most appropriate shoe to customers.
This entrepreneurial Albertan decided to fill this niche in the marketplace by opening a small one room store in the renovated living room of an old house in Edmonton, hence the name, “Running Room.” The concept was highly successful and has since expanded to over 90 locations across Canada and the United States of America.
Service is an essential component of the company philosophy and is what keeps it competitive. All staff are considered Team Members and all are runners. Who else but a runner is knowledgeable about the needs of runners, as well as the products that cater to those needs? The Running Room philosophy is that if you’re out there running on the same roads as the customers, you can relate to their exact needs. The Running Room is truly a store for runners by runners.
The Running Room also offers more than the best selection of top brand name running shoes and apparel. You will find an incredible number of services that offer clinics such as Walking, Learn to Run, Marathon, Half Marathon, 10K Training, Personal Best, and For Women Only Running Clinics. The tremendous success of these clinics is evident from the over 600,000 clinic graduates to date. The Running Room clinic program is committed to a lifestyle of fitness. The various programs meet the needs of those just getting into a fitness routine and to those contemplating a marathon. In addition, there is the Running Room Running Club, which has no membership fee and allows all levels of runners to run in a group setting twice weekly. The Running Room Running Club reallyadds a social component to running as you get an opportunity to run with a variety of people and receive some great coaching on running techniques and training methods.
In 2004 John announced the opening of the Walking Room. In announcing the opening of the Walking Room, John Stanton, said, “Opening the Walking Room expands upon our goal to be as inclusive as possible and bring the fitness message to a broader range of Canadians. He said his company want to recognize fitness walking as a sport and as a lifestyle pursuit with tremendous health benefits. The Walking Room will provide the people with the finest running and walking products and services in the world, while providing an environment where people of all fitness levels, ages, shapes and sizes can feel comfortable to shop, meet and get motivational advice and expertise that will help them pursue an active lifestyle and gain improved wellness.”
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